The last post struck a nerve with a few people. Frank Smythe left a great comment about the opportunities for small and large business to work together more. He says that not all big business are bad.
Great, I love discussion!
First of all, I’m not saying all big business is bad. Just that, small business has a different focus and that means it doesn’t make sense to do the same things.
Greg Digneo, master marketer, wanted to make it clear that if you are your brand, that means your business is tied too much to you and that makes it difficult to sell. Good point! It is important to recognize that your brand starts with you – there is no getting around that, but if your goal is to move out of your business at some point, your brand must grow beyond you. Yes, that means letting go!
Greg also said that leading teams doesn’t mean that we don’t have to manage them, too. Absolutely true. Teams need help in the way they interact and how they do their work.
The last point he made is that for him, operations starts with the creative work, then the process and procedures (p&p) are put in place. I think that’s how it works for all small business. There aren’t p&p in place until the work is happening.
This is where I learn how to write better. I said that it starts with p&p, by that I meant on a day-to-day basis, not ultimately. As Greg says, it has to begin with the work, the creative work. Once that work has begun, then the p&p help to make the details easier to manage so the creative work can continue.
Thank you to Frank and Greg for engaging here and clarifying these important points.
What else did I miss?
Do you agree? Disagree?