Week 4 – Getting Paid Well

This week we will examine our business model; we’ll talk about pricing and tie that in with our marketing.

Our business model is what our business is about – who we help, what results we give them, how we do it and what it costs. We clarify these things so we can test to make sure we have a market and that they want what we are offering at the price we are offering it. We look at how we deliver, what it costs and what people will pay. We test to make sure we can produce enough to make as much as we want. We look for the resources we need to make sure we can do what we say we can.

Pricing isn’t just about covering costs (although that is essential) it is an important part of our marketing. Our price tells people what kind of service we offer and it tells them whether this offering is for them.

Last week Seth Godin posted this:

Seth Godin's Circles of Marketing

 

 

What we offer is at the core of what we do. How we deliver (usability and support) is next important. Price, our story and the community of people who care are the reason we are doing what we do. The outer ring represents the tactics we use to get our story out.

Everything about how we do our business and how we market starts at the centre. We need to be passionate about what we offer; we need to care about our customers and we need to be good at what we do.

 

This week we look at what we do, for whom and how that makes us enough money. This week we look at getting paid well for what we do.

 

 

 

 

 

 

 

 

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  1. 8 Weeks to Your Effortless Business – Outline Links « Your Effortless Business

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