Week 6 – Important Members of Your Team


I can’t stress enough how important your mastermind group is to your success. They will cheer you on and be your biggest advocate when you are flying high. They will brainstorm with you, advise you and open doors for you when you need a hand. They will hug you, pat you on the back and kick you in the pants when you need that, too.

If you don’t have a mastermind group, think of 5 or 6 people in your community you really admire and ask them. Ask your peers. Look within your industry association or start one. Ask around at the next Chamber, Rotary or networking event you attend.

You can meet as often as you like. Weekly is great if people are busy trying new things and deep into business development. That keeps things moving. Monthly meetings are good for keeping things sailing smoothly. Quarterly are good for checking in and keeping an eye on economics and industry trends. If you feel like you want to meet weekly and those you invite are talking quarterly, you will have to keep looking. Expectations have to match.

There are many forms the meetings can take from very formal and structured to very free-form. Again, It depends what the group wants. You may even start with one type and find you morph into another. As long as everyone is benefiting.


You knew that your customers were one of the most important members of your team already. The more you can get them talking to and helping each other, the more value you bring. Hold events that bring people together. Share resources like bringing in speakers, negotiating bulk ticket prices for a group of you or building a small library.

The best way to grow your business is to make your current customers deliriously happy. They will spread the word for you. That means put more of your resources to customer satisfaction than to customer acquisition. Look to Zappos to see that principle in action.

Sell what they want and you can find that out by asking them.


Treat your staff the way you want them to treat your customers. With respect, caring, and professionalism.


the people you buy from are very attuned to industry trends. Ask them if you have a problem. They have likely seen it solved several different ways.

Vendors can also be a source of financing for growth. They have a vested interest in your success and growth.

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