Is Your Business Full?

There are 2 kinds of businesses:

  • those looking for more customers
  • those that have plenty.

Why…

One company focuses on getting their message out and meeting new clients.

The other focuses on making their existing clients so thrilled they can’t help raving about the service they get.

Which are you?

When I focus on making my clients really, really happy, my business flourishes. As soon as I take my eye off that ball, things slow down.

Making your customers ecstatically happy can be very easy to do.

How to…

Ask

Then listen. Your customers will tell you exactly what is important to them. I have a friend who tells me that every project where he runs out of time to write up a detailed report, his clients seem to be much happier. They would rather have a short doc that they will read, than a long one that sits on the shelf. He still writes long reports when he has the time.

What….

Your highest and best value lies with your talents/strengths . Many times this is portrayed as a Venn diagram with the added circles of what your clients need/want and what people are willing to pay for. When you are working from your best place you attract the people who need what you offer and the money will follow.

By that, I mean Zig Ziglar’s famous quote “You will get all you want in life if you help enough other people get what they want”

Everything else flows from that.

What’s your Super Power? What can you give that is special? What is that unique combination of talent, experience, passion and even compulsion that drives you? What do people come to you for? What can’t you help doing? By you I mean you personally or you, your organization.

Don’t make the mistake of trying to please everyone or being pulled off your path. Only do what only you can do.

Who…

Who can benefit most by what you offer? Who needs it most? Whose life can you make better? Who comes to you, now? Who makes you happy when you see their number on your phone?

What do you do for them? Keep doing that and making the people you like very happy. Next thing you know, you will be so busy doing the kinds of things you love to do with the people you most enjoy.

Not only that, you will be paid well for it!

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