That Didn’t Work

Now what?

What happens after you try something and it doesn’t work?

Deal with the Consequences

If there are consequences, deal with those first. If you have made promises, or commitments, honour them or apologize and undo them.

Forgive Yourself

Forgive yourself. There will be a part of you that is ashamed. You are thinking you could have done more or should have done it differently or something. Let that part go. At this point you are feeling pain and blame. You won’t be able to learn and make progress until you let that go. Later on, you will examine what happened to learn for next time. So forgive yourself.

Centre Yourself

Take a breath and centre yourself. You want to be able to come at the next steps from a place of strength, rather than reacting. Lift your head and pull your shoulders back. Really, do it, it will make you feel stronger. Body language reflects our feelings, and it can lead our feelings.

Congratulate Yourself

Congratulate yourself for having the courage to try something! You are already a hero! We need people like you to keep doing what you do. Thank you for leading the way.

Examine What Happened

Now, examine what happened. Process it in the way that work best for you. Journal it, write it out, talk to trusted people, go for long walks, create a vision board, whatever gives works for you. You are looking for the difference between what you had hoped would happen and what really happened and why there is a difference. It could be that no one wanted what you were trying to do, that you didn’t have the resources to do it, you didn’t know all the steps to do it, or that you executed it wrong. Unless you know that answer, every other project you do, will fail in the same way.

This is where the key – take time to think – is so important. The more the thinking we are doing makes us uncomfortable and I can assure you thinking about failure makes me very uncomfortable, the more important it is.

How do you figure it out? Ask people. Compare your project to successful ones. Try breaking it down and doing small experiments with each piece. For instance, send out a poll asking people about what you offered: the subject, delivery method, price and outcomes.

Next Time

Take that learning and start thinking about the next one. No one has succeeded without going through this process again and again, until they succeeded, and even then.

My Failure

This post comes out of our attempt to release a program. I’m ready to do the examination part, I suspect I will find that what we were offering is the problem, no one wants it. There are enough e-courses out there so that the delivery isn’t the problem. Our marketing plan wasn’t well thought out, and that needs work, too, but to inform our inner circle about it and not get a single sign up, even for the free course, makes me believe that the ‘what’ is the problem.

There’s more work to do there and any feedback would be appreciated.

Don’t Let a Good Failure Go to Waste

It sucks when it doesn’t work. Rather than just wallow and ignore it, I’m going to use it to get better and to make the next one more likely to work. I’m following Ash Maurya and his Lean Stack. His angle on Lean is the experimentation piece. Have a look here

We Need You

We need you to do what you do best. We need you to keep bringing your A game. We are your cheering squad! Go!



A couple of things I learned while I made this series

Endless summer Summer is a great time for thinking and planning but not really for doing. I followed along, too, not just with Janet’s business, but with my own. I thought a lot about what we were doing in my other business, but I was distracted; it was a lot of material and it went by pretty quickly; people were on vacation.. Those are all the reasons I didn’t apply what we did right away.

It did work, because since then I closed one business and opened two more.

The information is not enough. We need support to help us get past some of those things that trip us up. We need accountability to help us keep moving forward.

I need response and feedback. This was a tough one for me. The hits on the website went down as the series progressed. That was disheartening. I kept going because I said I would and because I wanted to create the material, but it was hard to do while I was thinking that no one cared. I got over it.

Now I have the basics for a workbook for Your Effortless Business and the start of a novelette about Janet’s Business.

The scheduling feature in WordPress is very slick. I took the kids on a 2 week adventure in the middle of posting the series. One caveat: the time is EDT not your geographical time.

Plan your work and work your plan works. Knowing what I needed to write every day, kept me on task. I need to free-range write at times, too, but having a plan for a while and especially in the summer made for an easier summer.

I enjoy writing fiction way more than I thought I would. It’s like Steven Pressfield and Anne Lamott say, the story comes; place your hands over the keyboard and wait. Before you know it, the story comes. In this case, I did direct it somewhat because the story had to follow the 8 week course. Try it, you’ll see.

This was a wonderful experience for me. I am not a structured person, so it was a new experience as well and I enjoyed it more than I thought I would.

What task have you taken on lately that is out of your ordinary way of doing things? What projects have you started and finished that made you feel great about them?

A Product Shipped and a Book in the Works

Your Effortless Business is being built as an Information Business.  At its most stripped down version this means a business where the main product is information.  In this case the what and how of crafting Your Effortless Business.

Three announcements:

  1. I have created my first product and put it up under Resources.  It’s a tool to help you welcome a new hire on their first day.  It’s pretty comprehensive and is designed to make them feel welcome and to help them hit the ground running.
  2. I have written a book and it is launching on February 29th!
  3. I will be presenting a live and in person, 2-day, Crafting Your Effortless Business workshop in early March.

As I build this business I will pull back the curtain from time to time to let you see the workings of an online Information Business.  It’s not about Crafting Your Effortless Business, but about how I make this business; although, of course, I will be using Effortless Business principles.  Consider this the meta-view.

I want to break down what an Information Business is.  First you develop an idea or concept.  It should be at that wonderful confluence of your Passion, your Expertise, and something people Need enough to pay for it.  This is the information part.

The business part means that there should be an economic engine there.  Usually that means consulting, coaching, workshops, memberships or speaking.  There will be products, too.  These are usually books, workbooks, home-study courses or tools.

How the book came about

I decided to write out Your Effortless Business as a way to clarify it in my mind and to have it.  Some friends of mine were starting a publishing project and were looking for manuscripts to use as a guinea pig.  I sent them mine and they liked it, but asked that I expand it into book size – small book size, but book size.  I spent the last month writing every morning.

They have a full team and a strategy and support and professional feedback.  I’ve done this before, written a document and then I get to a place where everything I want to say is down, but it doesn’t flow, doesn’t make sense and isn’t making my thoughts persuasively clear.  Enter Joel Canfield.  We met virtually and talked through what I had and what I was trying to convey.  He helped me see a structure and a flow that makes the ideas come alive.

The book is now in the hands of our first reader, my good  friend Connie.  She will give us feedback from a gross level that will help me fill in gaps and clarify specific ideas.  Next, Tom will edit.  He will be looking at the writing itself, making it clean.  Finally, Leigh Anne will take Asia’s cover design, my writing (if I can still call such a team effort ‘my writing’) and make it into the book form.

This book could be called the Effortless Book all because of working with a team of professionals.  They’ve made the process Predictable – I know what to expect each step of the way.  We are using the appropriate tools, I’m making the time I need and Joel is great at keeping my head in the right place.  We have a great team.   The remuneration to me will come from several sources – book sales, yes, but others, too.  Books tend to be a springboard for other projects such as consulting, coaching, workshops, and speaking.

If you are interested in creating an Information Business, then follow along by signing up for the updates.   I am posting about Crafting Your Effortless Business and I am pulling back the curtain to show you this Effortless Business as I build it.