Keys to Crafting Your Effortless Environment

Communication
Your Environment communicates to people about who you are and how you see yourself. You will want to make sure that the story your environment is communicating is accurate.

Your mind is your most important environment so it is vitally important that you guard what is communicated to your mind. Do not fill your mind with the equivalent of junk food. Fill your mind with enriching, creative, thought-provoking communications.

Time and space to think
Your environment should give you and your staff time and space to think. That may mean a comfortable place to rest, stimulating decor and some privacy.

Sell what people want to buy
The second part of selling what people want to buy is to create an atmosphere of value and to make it easy and conducive for your clients to pay you.

Mastermind
Your mastermind is an important part of your mind environment.

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Janet Gets Advice with Her Dinner

“Thank you for coming. The reason I invited all of you is that I need help turning my roofing venture into an effortless business and I think, no, I know that you can help me do that.”

“How could we refuse what with you buying us supper and all.” said Mike. Everyone smiled at that.

“It’s a pleasure to help you, Janet. Helping small business succeed is my passion.” said Susan.

“Let me introduce everyone. This is Maggie, she works with me and she is taking on some of the management now that our crew is growing. Karen works at the bank and is my oldest friend. I have listened to her advice all along. Susan is a business whiz and coach. Mike is a sales guy and another good friend. He taught me what little I know about sales and he’s a fun and funny guy.”

“That’s who we are and I hope we can meet every quarter so you can give me some advice and keep me moving forward with growing my business. The topic for this quarter is managing growth. The phone hasn’t stopped ringing after the Boat Club job. Thank you for the idea of putting a business card holder on the truck, Mike. I had to refill it twice over that week and a half.”

“I could put together two more crews to handle all the work coming, but I’m not sure I can manage that much growth that fast.”

“First of all, put up your prices. When you have more work than you can handle, put your prices up. Don’t forget, you are getting this work because you are the Roofers Who Care. That means you have to be very careful with your hiring. Your roofers have to care, too, which means you have to care about your roofers.” Karen shared her expertise.

“Oh, she cares about us all right. We were very lucky finding Robb, Steve and Alex. They are working out really well. I know you weren’t sure about them, but I learned enough about them working on the Boat Club job to know they will do us proud.” Maggie beamed.

“How did you find them?” asked Susan

“They were people we met along the way. Different roofers ask Michelle and I about openings, and we can talk to the Building Supply drivers, too. They see and hear a lot.”

“Recruiting isn’t something you turn on and off. It’s an ongoing part of running your business and you should have a process in place for identifying good candidates and bringing them into the culture of your business.” Susan knew what she was talking about. She had seen many businesses ruined by bad hires.

“Janet made up a process, what did you call it?” “An Induction check list” “Induction check list .that takes ½ a day and covers everything. By the time we take them through it, they are clear about how we expect them to work and act.”

It was Mike’s turn,”The reason you are getting all this business is because you really do care and the way you work shows it. There are many good roofing crews around who could not have done that Boat Club job and made them as happy. It is much more than just hammering nails, it’s about deportment, demeanour and attitude. Your new crews will continue to grow your sales or they will not. No pressure, Janet, but you better hire, train and treat your new people carefully.”

When Janet paid the bill, she knew she just got a huge bargain. It’s a great feeling knowing others’ care about how she was doing.