The Gifts of Imperfection: Book Summary and Riff

The Gifts of Imperfection Let go of who you think you’re supposed to be and embrace who you are

by Brene Brown

This book is about living a wholehearted life. As always, I think about business. As I read this book, I was thinking about what it means to live a wholehearted business.  I have already written about your mindful business. Let’s explore wholehearted business.

This post started out being a summary of the book and ended up being a mashup of Bene Brown’s book on wholehearted living and my thoughts on wholehearted business. Any mistakes or flawed logic are mine. All the good stuff is her’s. Italicized text are quotes.

Living wholeheartedly

How much we know and understand ourselves is critically important, but there is something that is even more essential to living a wholehearted life: loving ourselves

Head work is important, but heart work is just as important. Your business needs to make sense (cents) as well as feed your soul.

Courage, compassion and connection are daily practices. My favourite virtues and the ones by which I run my business are courage, truth, wisdom and beauty. Sometimes I lose sight of those as I get sucked into the day-to-day, making-the-mortgage rat race of small business. When I do, I find myself and my business spiralling into an abyss.  Every time I stop myself and focus again on those virtues, my world opens up, money flows again and the anxiety melts away. The more human, courageous, compassionate and connected I am in business, the more successful I become.

Courage to do the right/compassionate/vulnerable thing. Courage to show ourselves as less than perfect.  The reality is we are not perfect, so our business is not perfect. Pretending to be, means we are lying and everyone hates a liar.

Compassion involves learning to relax and allow ourselves to move gently toward what scares us. The heart of compassion is really acceptance

Connection is the energy that exists between people when they feel seen, heard and valued; when they can give and receive without judgement; and when they derive sustenance and strength from the relationship.

Until we can receive with an open heart, we are never really giving with an open heart. When we attach judgement to receiving help, we knowingly or unknowingly attach judgement to giving help.

This may be one of the hardest lessons for small business owners to learn. Part of the difficulty we have with delegation is around not being willing to let go and not being willing to receive help. I took part in a discussion the other day where one business owner talked about getting help from a number of people. Her business is a very community-minded social business. Another business owner asked about how she managed those relationships so no one felt taken advantage of. Her answer was – cookies. She makes awesome cookies. That discussion opened my eyes to how I don’t ask for help enough. I’ve looked at that first business owner and seen the amazing progress she has made. That discussion is a clue to the reason why.

Can we love others more than we love ourselves?

If we want to live and love with our whole hearts, and if we want to engage with the world from a place of worthiness, we have to talk about the things that get in the way – especially shame, fear and vulnerability.

We want the how-to and it is very alluring, yet we are still standing in the same place. We have to clear what’s in the way. It’s not that we don’t know how to be happy, it’s that we do the things that make us unhappy. Like feel shame, afraid and alone. Everyone struggles in their business. This is where comparing my insides with other people’s outsides makes me feel like I’m not doing as well as everyone else. I must be a really lousy business owner. So who am I to offer to help people with their business…. You get the picture. You’ve probably said the same things. Loving and accepting ourselves is the best thing we can do for ourselves and the people we want to help.

In the same way that we all know how to eat well, yet it’s a struggle to do it all the time; we all know how to make our businesses work. Yet, we let the opposites of courage, compassion and connection get in the way – fear and the sense that we need to do this on our own get in the way.

Shame resilience 101

Here are the first 3 things you need to know about shame:

  1. We all have it. Shame is universal and one of the most primitive human emotions we experience. The only people who don’t experience shame lack the capacity for empathy and human connection.

  2. We’re all afraid to talk about shame.

  3. The less we talk about shame, the more control it has over our lives.

We have a tendency to judge our insides by everyone else’s outsides. That leads to feeling inadequate. We feel that our businesses reflect ourselves and if they are less than perfect, then so are we. The myth of the lone entrepreneur overcoming obstacles to reach that pinnacle of success, is just that. A myth. First of all every successful business person uses the word we, not I. They readily tell you that they did not and could not have done it on their own. They will gladly share their failure stories, too. They will tell you that their failures are what lead to their successes.

A wise and very experienced business woman told me about guiding her business through the recession of the 80’s. She said the worse thing was the loneliness and the feeling that she must have done something wrong otherwise her business would have been able to weather the storm better. After is was over, she said she heard the same things from other business people and she promised herself never to let her fear and shame keep her from connecting with other business people.

Guilt = I did something bad

Shame = I am bad

When our businesses are less than perfect – and whose business is perfect? – we don’t feel we did something wrong or made a few bad decisions and we certainly don’t feel that it’s the ecosystem we are in, no, we feel there is something wrong with us. We are bad business people.Too many business owners ask me if they should get an MBA so they can be a better business owner. We are sold the idea that we need to master marketing, operations, HR and finance. No one can do that. So we feel shame that we are not good enough.

 

Guideposts to Shame resilience

Cultivating Authenticity. Authenticity is a practice. We can let our business reflect who we really are. It’s what makes people want to do business with us rather than someone else. Staying true to ourselves is the hardest battle we will have.

Get Deliberate: Face into your uniqueness and practice awareness of it

Get Inspired: Look around you to other business people who are practicing their uniqueness and take courage from their example.

Get Going: recognize when you begin to slip away from your authentic self. Give yourself a little space and gently allow yourself to be yourself.

Cultivating Self-Compassion. Perfectionism is the unhealthy expectation of never making a misstep. Striving to be your best and to improve, are positive endeavours. The best businesses have a healthy doses of the unknown, messiness and letting go. We need to be able to accept in ourselves the compassion we share with others. You would never tell a friend that they were stupid for making that decision in their business, so why do we feel it’s okay for ourselves. Perfectionism is contagious and we end up infecting everyone around us creating critical and charged environments.

Get Deliberate:Listen to your self talk and if you wouldn’t say it to a friend don’t say it to yourself

Get Inspired: Imperfections are not inadequacies, they are reminders that we’re all in this together.

Get Going: Have a replacement mantra for when we feel our critical self-talk begin.

 

Cultivating a Resilient Spirit. Resiliency is that capacity we build so we can draw on it when needed. Recognizing and building a community around you that you can draw upon when you need help. The ability to ask for that help and receive it. So, hope is a combination of setting goals, having the tenacity and perseverance to pursue them and believing in our abilities. Hope is learned. From experience, we can squash our hope, and therefore our resilience by focussing on the times we didn’t follow through with goals we set rather than applaud our courage in trying many things and focusing on the ones we did accomplish.There’s a difference between thinking we deserve something and the knowledge that we can accomplish it. One of the ways we deal with these feelings of shame is to numb. Any behaviour that has a whiff of addiction is eligible. Facebook, anyone? Email checking. Bad eating, work a holism, another podcast? all of these. when we numb the dark, we numb the light.

Get Deliberate: Food your body, mind, spirit and community every day.

Get Inspired: Hang out with people who have a resilient spirit.

Get Going: Develop a practice that nourishes you.

 

Cultivating Gratitude and Joy. These go hand in hand. Having feelings of gratitude gives you feelings of joy. When you are feeling grateful for your customers do you treat them differently than when you don’t. The answer for most people is yes. Don’t let this become another thing to fail at. No one feels joy and gratitude all the time. The opposite is fear and scarcity. When we are working from a place of scarcity and fear, we make decisions that are based on protecting, hoarding and saving rather than on generosity (which always ‘pays’ more in the end), openness (which invites collaboration and support) and investing (which multiplies).

Get Deliberate: Recognize when we are acting out of fear and making decisions based on fear. Replace those feelings with gratitude and feel the joy.

Get Inspired: Recognize and acknowledge the small moments of joy. Celebrate. That’s something we don’t do enough, especially in business!

Get Going: create a gratitude practice.

 

Cultivating Intuition and Trusting Faith. Intuition is not a single way of knowing – it’s our ability to hold space for uncertainty and our willingness to trust the many ways we’ve developed knowledge and insight, including instinct, experience, faith and reason. What gets in the way is our need for certainty. We need the facts! the process happens without our consciously following it. Faith is also about letting go of uncertainty and trusting. You know more than you think you do. You have accomplished things that you didn’t think you could when you started them, but you did.

Get Deliberate: When you begin to feel the anxiety of uncertainty, lean into it. Give yourself some breathing room to let it wash over you and come back to a still place. Then listen to your intuition.

Get Inspired:

Get Going: Allow intuition and trust to guide you for small things and build from there.

 

Cultivating Creativity. There’s no such thing as creative people and non-creative people. The only unique contribution we will make in this world will be born of our creativity. If we want to make meaning, we need to make art. The more you let that side of you out the richer your business will be. By that I don’t mean rich in money, although it is inevitable that money will follow. James Altucher talks about our ideas muscle. He advocates spending time every day to come up with 10 ideas for the sole purpose of exercising that muscle. I consider myself to be a very creative person, whether or not I’m doing ‘art’. I did try to avoid using the words creative and bookkeeper in the same sentence, because sometimes people would misconstrue. I was and remain a creative bookkeeper and business strategist. I think this is one of the most underrated competencies in business and one that flies out the door the more stressed we are. That’s when we need it most.

Get Deliberate: Carve out time to be creative. Bring creativity to all you do.

Get Inspired: Connect with other people practicing creativity.

Get Going: Take a class. Explore widely. Pick up magazines in things you’ve never looked into before. Bird carving? Cabinet making? Jewelry making? Pottery? Yup, there’s a magazine for that and very likely you will find a copy at your local library.

 

Cultivating Play and Rest. Our best ideas come when we play and rest. We are living in an epidemic of sleep deprivation. We cannot do our best work when we are tired, cranky and strung out. Play and rest are the antidotes. In these days of our self-worth being tied to our net-worth and our worshipping at the altar of productivity, we revere workaholism.When things aren’t going well, our instinct is to put our heads down and push through. The reality is that the strategy most likely to work is to step back, play, rest and come at it again with renewed energy, creativity and vigour.

Get Deliberate: Get very clear about what the ingredients are for your ideal business. We’re not talking about revenue goals here, but what it feels like for you, your staff, your customers and your community. What is the joy and meaning in your business?

Get Inspired: Watch children closely enough that you see the light bulbs go off as they play. Then go do that.

Get Going: Take something off your to do list and add in play or rest.

 

Cultivating Calm and Stillness. It’s not about being anxiety-free or even anxiety-averse; [but] anxiety-aware.  ..bring perspective to complicated situations and feel their feelings without reacting to heightened emotions like fear and anger. Slow down and start by making sure you have all the info. Stillness is not about focusing on nothingness; it’s about creating a clearing. It’s opening up an emotionally clutter-free space and allowing ourselves to feel and think and dream and question. Meditation comes to mind. We’re supposed to focus on something (an object, image or mantra) and if our minds wander, we should gently and without judgement bring our thoughts back. Holy, moly, IF my mind wanders? It felt like a failure every time. But I came across something that helped the object isn’t about emptying your mind so much as it’s about practicing controlling your thoughts. The whole object of the exercise is to practice focusing our thoughts. That I can get my head around.

Calm and stillness are contagious in the same way anxiety is. One of the paradoxes of time I have found is that the more I slow down, the more time I have. The worst thing to do when I’m up against a deadline is to rush. Invariabley I make mistakes and I can’t engage deeply enough to bring my best. When I take a breath, focus on the task and ignore time, I have enough.

Get Deliberate: Recognize when anxiety is rising and breath.

Get Inspired: Stand up and step away from your desk. Get outside for a 10 minute walk. Your whole perspective, breathing, body language and focus relaxes and engages after that.

Get Going: Take it up a notch and try meditation or regular trips into nature. Allow yourself the luxury of leaning into flow with a hobby or your work.

 

Cultivating Meaningful Work. Ignoring our gifts and talents eats our soul. This is where bringing your uniqueness into your business feeds you and it means you bring the best of you to play. Some people are able to align their passions with their profits. It takes a strong awareness of what your gifts and talents are, deep work on building a business model around those and then consistent and sustained effort to build that business. It may seem effortless from the outside and certainly with hindsight. In some ways I’m not sure if I will never retire because I love what I do (and I don’t have the savings) or if I have already. I have the luxury of dictating my own schedule. I don’t live a life of conventional success, but I get to choose what success means for me. And you do too.

When we define who/what we are we need to own it. I tell people all the time that I’m not a writer, and yet, I have a published book, I have blogs dating back to 2004 and I spend the majority of my time making sounds with my computer keyboard. It is how I spend most of my working time but I don’t make money that way. We are what we do. I am a writer. and a mom, friend, strategist, community builder, traveller, etc.

Get Deliberate: What does meaningful ‘work’ mean to you. I use quotes because I want to define work as how you spend your time, not how you make money. That may or may not come, but it definitely won’t if you don’t define it.

Get Inspired: I try to take the first hour of every day to work on interesting projects, you know the kind, the ones that we promise ourselves we will get to, once we’re caught up and everything is working properly. After many years of waiting for that time, I decided just to go for it. I find that I can tackle the rest of the day with more joy and creativity.

Get Going: Choose one thing that you want more of and do it. Volunteer, make it a hobby, integrate it into your offerings, write about it, study it – do what it takes to make it a part of your life.

 

Cultivating Laughter, Song and Dance. This is a tough one for me. I used to dance – I was a disco dancer, I took modern dance as a young adult. I have a stack of vinyl records that I haven’t heard in about 2 decades. I’m not telling you this to give away my age, but to indicate how much I have shut this part of my life down. I have a hard time with multiple sources of sound, so I tend not to impose my choices on the rest of the family. I’m . I always feel noticed in public. I don’t dance when all the girls head to the dance floor, because I am 6 ‘ tall, head and shoulders taller

I think (Country)’s Got Talent, Dancing with the Stars, So you think you can Dance and (Country) Idol have created an atmosphere of judgement around dancing and singing. It’s not about joy any more, it’s about how you compare.

I miss singing and dancing for the pure pleasure it brings. I wish I had a story about how I got brave and did it anyway. Maybe I will some day. I’m going to work on that.

The Hopi Indians have a saying, “To watch us dance is to hear our hearts speak”

Get Deliberate:I did try to start a women’s modern dance class at the dance school my daughter attends. I will keep trying.

Get Inspired:

Get Going:

 

This is a book about Wholehearted Living. I’ve taken each piece and applied it to Wholehearted Business. I’ve incorporated Mindful Business and I’m adding this into my exploration of business. I am so interested in your thoughts on this.

How do you make your business wholehearted? Can you have a wholehearted business? What will it take for your business to be wholehearted?

Frances Schagen is a small business innovator rebelling against the MBA model of business management for small business. Join all of us at the Business Owners Success Club for a better way to make Your Effortless Business.

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Story = Marketing

Abel Martinez Volunteer Docent Guide Piedras Blancas Lightstation, San Simeon, CA telling a storyMarketing is having a great story and telling it.

Your story is what you do and how you do it. It’s your history, your culture and your mission. It’s your vision, your dreams and your plans. It’s who you work with, how you interact and what you do for them.

Your story is what makes people want to work with you. It’s what turns you into a person or company who is likeable and trustworthy.

Predictability = Brand Image
People want your story and how you tell it to be predictable. They want to know it’s you, every time.  They don’t want to confuse you with someone else and they want to follow your continuing narrative.

Environment = Media
Your people want to come across it where they are looking. They want it in a way they can relate and with language they understand.  Which media you choose is based on where your audience hangs out and which ones make you comfortable.

Team Building = Content
Your people want to know that you are there for them and that there are others there, too. They want a conversation and they want to be heard. Everything you say should speak to them and help them know you care. That, of course, assumes you do care.

Well Paid = Business Model
Your people want what’s fair for both of you. They want to reciprocate when you give them good stuff. Your price, your products and your offer are all part of your story. They tell people if they belong working with you.

That’s marketing, branding, usp, tactics, social media, and strategy all rolled into one story. Your story isn’t just about what you say, it’s what you do and what others say about you.  You can’t just make it up. Not any more.

The basics of your story answer these questions:

Who are you and what do you do?
With whom do you work best?
What do you do for them?
Where do you reach them?
How do you relate to them?
What do they want to hear from you?
What’s your offer to help them?
What’s your core message?
How can you wrap that to make it easily communicated?

Bernadette Jiwa tells us, in today’s post, what goes into our brand story and how everything we do communicates it. http://thestoryoftelling.com/20-elements-of-brand-story/

Here’s Your Effortless Marketing Plan Worksheet. Your Story and How You Tell It

Answering those questions will give you a start on your story and ideas about how and where to tell it.

photo by Mike Baird

Regain Your Passion

Love your business again

Get your passion back

I’ve been playing with this tag line as I think about

  • who is part of our customer team
  • how we can make what we offer predictable and work for you
  • our story and our web environment
  • the sustainable economic model to build

What are we trying to do here? The Sweet Spot of Business

Help you, yes, but what is the unique way we can do that for you? What do we have to offer that fits our strengths, passions and capabilities?

What will bring you so much value, you’d be nuts not to jump on it?

How can we bring you so much value you’ll pay us well and be happy to do it?

It is at the convergence of these three places that the sweet spot of business occurs.

 

Taking a page from Simon Sinek: what is our why? It is no less than saving the world, because you, yes, you, the small business owner who will save the world. In order to do that, you need to be in a place where you can. We can help you get there.

I’ve worked with enough people to know:

When you have passion you are energized, excited and creative.

When you banish the mundane you clear the way to do the work that matters.

You CAN build a business that’s part of the lifestyle you want to live.

After that, you help those around you. That’s inevitable. You already do help in the way that uses your strengths and interests. I want to support you in your business so you can do even more.

We’re talking about regaining and again and getting it back, because that is who we love to help. People who know that they have a great business, but it’s not working the way it should and could and it’s draining them now.

Your Effortless Business book is only the starting place. But it isn’t information you need. If it were, you’d be where you want to be already.

It’s sustained effort that will get you there

and a focus on what’s really important

It’s a belief that you can, otherwise you won’t even try.

It’s simple, but not easy.

It must be predictable, within a nurturing environment, with a group of people supporting you and the business model must be sound.

 

So how about it? I’m asking you. What do you need? How can we help you? How can we deliver what you need? We have it, we’ve done it before, but what’s the best way for you to receive it, so it works for you?

What will it take for you to regain your passion and build the business of your dreams?

 

Harvest – a predictably wonderful business

If you are focusing on predictability. environment, team and profitability does that mean you are not working on marketing, operations, HR and finance?

Of course not.

It does mean taking a different view of them: one that’s predictable, creates a great environment with a great team and that pays well.  You can’t do that if your product or service isn’t top notch; if you don’t have a clear vision; if your finances are in a mess.

Harvest for your home is predictable. Every time I go there, the staff are helpful, enthusiastic and happy. They sell beautiful things I can’t find anywhere else. The tea is hot and fragrant. Those things are predictable and they are remarkable. Michele is very clear on who, what, where, when and why she is selling her goods.

She and her staff know what to do when goods are delivered and when people buy. That doesn’t mean the business is boring or average. It means that when I go there, the surprises are all about the interesting things they have found for my home and garden; the delightful way they have arranged them and the unusual flavour of the tea today.

That’s their story. Their marketing consists of telling that story.

Are you clear on your 5W’s? Do all your team members know what to expect? Are all your surprises good ones? Do you have a great story? How do you share it?

WHY

I believe that small business will save the world.

It’s small business owners that support the local arts, sports and culture.  It’s small business owners who work with local government to make sure the water is clean, the electricity is flowing, the streets are safe and clean, and the community is the best it can be.

I believe I can help small business owners craft their businesses to be easier, so they will have the time and resources to make their communities better.

Everything else in your business comes from your WHY.  What work you do, with whom you work, how much you charge, even what paper you use (or don’t).   It all comes from deeply understanding your WHY.  Start with your WHY.

Here is a great TED video of the bottom-line importance of your WHY.

Here’s a great worksheet from Lance Secretan to help you drill down to your WHY.

http://www.secretan.com/Why-Be-Do-Worksheet.pdf

What’s your WHY?