That Didn’t Work

Now what?

What happens after you try something and it doesn’t work?

Deal with the Consequences

If there are consequences, deal with those first. If you have made promises, or commitments, honour them or apologize and undo them.

Forgive Yourself

Forgive yourself. There will be a part of you that is ashamed. You are thinking you could have done more or should have done it differently or something. Let that part go. At this point you are feeling pain and blame. You won’t be able to learn and make progress until you let that go. Later on, you will examine what happened to learn for next time. So forgive yourself.

Centre Yourself

Take a breath and centre yourself. You want to be able to come at the next steps from a place of strength, rather than reacting. Lift your head and pull your shoulders back. Really, do it, it will make you feel stronger. Body language reflects our feelings, and it can lead our feelings.

Congratulate Yourself

Congratulate yourself for having the courage to try something! You are already a hero! We need people like you to keep doing what you do. Thank you for leading the way.

Examine What Happened

Now, examine what happened. Process it in the way that work best for you. Journal it, write it out, talk to trusted people, go for long walks, create a vision board, whatever gives works for you. You are looking for the difference between what you had hoped would happen and what really happened and why there is a difference. It could be that no one wanted what you were trying to do, that you didn’t have the resources to do it, you didn’t know all the steps to do it, or that you executed it wrong. Unless you know that answer, every other project you do, will fail in the same way.

This is where the key – take time to think – is so important. The more the thinking we are doing makes us uncomfortable and I can assure you thinking about failure makes me very uncomfortable, the more important it is.

How do you figure it out? Ask people. Compare your project to successful ones. Try breaking it down and doing small experiments with each piece. For instance, send out a poll asking people about what you offered: the subject, delivery method, price and outcomes.

Next Time

Take that learning and start thinking about the next one. No one has succeeded without going through this process again and again, until they succeeded, and even then.

My Failure

This post comes out of our attempt to release a program. I’m ready to do the examination part, I suspect I will find that what we were offering is the problem, no one wants it. There are enough e-courses out there so that the delivery isn’t the problem. Our marketing plan wasn’t well thought out, and that needs work, too, but to inform our inner circle about it and not get a single sign up, even for the free course, makes me believe that the ‘what’ is the problem.

There’s more work to do there and any feedback would be appreciated.

Don’t Let a Good Failure Go to Waste

It sucks when it doesn’t work. Rather than just wallow and ignore it, I’m going to use it to get better and to make the next one more likely to work. I’m following Ash Maurya and his Lean Stack. His angle on Lean is the experimentation piece. Have a look here

We Need You

We need you to do what you do best. We need you to keep bringing your A game. We are your cheering squad! Go!



Regain Your Passion

Love your business again

Get your passion back

I’ve been playing with this tag line as I think about

  • who is part of our customer team
  • how we can make what we offer predictable and work for you
  • our story and our web environment
  • the sustainable economic model to build

What are we trying to do here? The Sweet Spot of Business

Help you, yes, but what is the unique way we can do that for you? What do we have to offer that fits our strengths, passions and capabilities?

What will bring you so much value, you’d be nuts not to jump on it?

How can we bring you so much value you’ll pay us well and be happy to do it?

It is at the convergence of these three places that the sweet spot of business occurs.


Taking a page from Simon Sinek: what is our why? It is no less than saving the world, because you, yes, you, the small business owner who will save the world. In order to do that, you need to be in a place where you can. We can help you get there.

I’ve worked with enough people to know:

When you have passion you are energized, excited and creative.

When you banish the mundane you clear the way to do the work that matters.

You CAN build a business that’s part of the lifestyle you want to live.

After that, you help those around you. That’s inevitable. You already do help in the way that uses your strengths and interests. I want to support you in your business so you can do even more.

We’re talking about regaining and again and getting it back, because that is who we love to help. People who know that they have a great business, but it’s not working the way it should and could and it’s draining them now.

Your Effortless Business book is only the starting place. But it isn’t information you need. If it were, you’d be where you want to be already.

It’s sustained effort that will get you there

and a focus on what’s really important

It’s a belief that you can, otherwise you won’t even try.

It’s simple, but not easy.

It must be predictable, within a nurturing environment, with a group of people supporting you and the business model must be sound.


So how about it? I’m asking you. What do you need? How can we help you? How can we deliver what you need? We have it, we’ve done it before, but what’s the best way for you to receive it, so it works for you?

What will it take for you to regain your passion and build the business of your dreams?


A Product Shipped and a Book in the Works

Your Effortless Business is being built as an Information Business.  At its most stripped down version this means a business where the main product is information.  In this case the what and how of crafting Your Effortless Business.

Three announcements:

  1. I have created my first product and put it up under Resources.  It’s a tool to help you welcome a new hire on their first day.  It’s pretty comprehensive and is designed to make them feel welcome and to help them hit the ground running.
  2. I have written a book and it is launching on February 29th!
  3. I will be presenting a live and in person, 2-day, Crafting Your Effortless Business workshop in early March.

As I build this business I will pull back the curtain from time to time to let you see the workings of an online Information Business.  It’s not about Crafting Your Effortless Business, but about how I make this business; although, of course, I will be using Effortless Business principles.  Consider this the meta-view.

I want to break down what an Information Business is.  First you develop an idea or concept.  It should be at that wonderful confluence of your Passion, your Expertise, and something people Need enough to pay for it.  This is the information part.

The business part means that there should be an economic engine there.  Usually that means consulting, coaching, workshops, memberships or speaking.  There will be products, too.  These are usually books, workbooks, home-study courses or tools.

How the book came about

I decided to write out Your Effortless Business as a way to clarify it in my mind and to have it.  Some friends of mine were starting a publishing project and were looking for manuscripts to use as a guinea pig.  I sent them mine and they liked it, but asked that I expand it into book size – small book size, but book size.  I spent the last month writing every morning.

They have a full team and a strategy and support and professional feedback.  I’ve done this before, written a document and then I get to a place where everything I want to say is down, but it doesn’t flow, doesn’t make sense and isn’t making my thoughts persuasively clear.  Enter Joel Canfield.  We met virtually and talked through what I had and what I was trying to convey.  He helped me see a structure and a flow that makes the ideas come alive.

The book is now in the hands of our first reader, my good  friend Connie.  She will give us feedback from a gross level that will help me fill in gaps and clarify specific ideas.  Next, Tom will edit.  He will be looking at the writing itself, making it clean.  Finally, Leigh Anne will take Asia’s cover design, my writing (if I can still call such a team effort ‘my writing’) and make it into the book form.

This book could be called the Effortless Book all because of working with a team of professionals.  They’ve made the process Predictable – I know what to expect each step of the way.  We are using the appropriate tools, I’m making the time I need and Joel is great at keeping my head in the right place.  We have a great team.   The remuneration to me will come from several sources – book sales, yes, but others, too.  Books tend to be a springboard for other projects such as consulting, coaching, workshops, and speaking.

If you are interested in creating an Information Business, then follow along by signing up for the updates.   I am posting about Crafting Your Effortless Business and I am pulling back the curtain to show you this Effortless Business as I build it.